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About

USING TECHNOLOGY TO DRIVE NEW BUSINESS

We are a tech-savvy team of creative, media, and business development strategists that help companies improve their B2B marketing and sales efforts by influencing the decision-making process of their top prospects through the use of new digital tools and resources.

Who We Are

Experienced Agency Marketing, Creative and Business Development Professionals

Our experience comes from working with dozens of clients in small and mid-sized creative, digital, and media-buying agencies.

Strategic Services

B2B MARKETING STRATEGIES THAT GENERATE AWARENESS AND ENGAGEMENT

BRAND/POSITIONING STRATEGY

When your brand story sounds the same as your competitors’, it’s not memorable or unique. You become a commodity, and potential clients will treat you like one. Without a compelling story, your key targets lack a reason to change, and your new business close rate will suffer.

We’ll meet with your key stakeholders to identify the essential elements that set your company apart from its competitors. Then craft a positioning, message and media strategy to deliver a unique, consistent, and memorable story across all of your new business communications to capture the interest of your top prospects and encourage them to learn more.

Marketing + Sales Integration

Interruptive sales tactics like cold-calling and email blasts are losing their effectiveness because prospective clients have grown wary of them. And when prospects begin to view your communications as a nuisance, your sales team will find it difficult to build the relationships and trust with them.

We’ll help you develop a tightly aligned B2B marketing and sales strategy that provides a better client experience by adding value before the sale and focusing your business development efforts and resources on the specific prospects you must acquire to achieve your sales objectives. You’ll also gain better visibility into the performance of your individual marketing and sales efforts.
ACCOUNT-BASED MARKETING

By their very nature, B2B companies are forced to sell within a narrow list of prospects with the right needs and budgets, and their efforts often take time to bear fruit.

We’ll help you develop and implement an account-based marketing (ABM) approach that identifies, targets and maintains top-of-mind awareness among the primary decision makers for each of your key prospects, then drive them to your website to learn more.

And when they arrive, we’ll track the pages they visit and the time spent on your site, so your sales team will have the information they need to build meaningful relationships that will help them close more accounts.

Content (Inbound) Marketing

The primary battle for new business has moved online. Instead of chasing new business, being found is more important. Potential prospects are turning to online channels to discover new resources but delay direct contact until they’re ready to act. By then, it’s too late for B2B companies who haven’t reached out to build the relationships that put them on the short list of potential suitors.

We’ll help you build a content marketing strategy that drives traffic to your website by fulfilling the explorative interests and evaluative process of your prospects so that your sales team can concentrate on closing more of the key prospects you must acquire.

INTRODUCING DRIVE

ACCOUNT-BASED B2B DISPLAY ADVERTISING

  • Target top prospects.
  • Maintain awareness.
  • Drive website traffic.
  • Shorten your sales cycle.

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How We Work

We’ll identify the strengths and weakness in your current B2B marketing and sales process, then recommend the tools and resources needed for improvement.

TOP-DOWN ASSESSMENT

An assessment of your current business development process with recommendations for improvement.

RECOMMENDATIONS

Strategies for improving your existing program, including the tools and resources you’ll need.

PLANNING

A communications plan for reaching your top prospects and maintaining top-of-mind awareness.

ACTIVATION

We’ll launch and optimize B2B marketing campaigns to drive top prospects to your website.

SKILLS

go to link Customized B2B Marketing SOLUTIONS

Through our in-house experience and managed freelance specialists, we provide a full suite of B2B marketing and sales solutions.

CONTENT CREATION

Creating valuable content to increase search rankings, website traffic and interest in your company.

MARKETING AUTOMATION

Creating valuable content to increase search rankings, website traffic and interest in your company.

B2B DISPLAY MEDIA

Targeted display advertising to build and maintain top-of-mind awareness among key prospects.

CRM MANAGEMENT

Building a CRM platform to centrally manage your prospects, contacts, and opportunities.

PROSPECT TARGETING

Identifying key prospects that fit your company’s unique expertise, geography, and profitability.

VISITOR TRACKING

Installing website solutions that track the number of visits, page views and time spent on your website.

B2B PRESENTATIONS

Visually-compelling and memorable B2B presentations that set your company apart from its competitors.

CREATIVE DESIGN & PRODUCTION

Display ads, case studies and RFP responses that communicate your company’s capabilities.

OUR WORK

BRAND, MARKETING & MEDIA STRATEGY • PRESENTATIONS • CONTENT • BUSINESS DEVELOPMENT • SALES SUPPORT • TRAINING

Let’s Connect

Every company has a story.

We’d love to hear yours.

BE SURE TO CHECKOUT OUR BLOG FOR MARKETING AND BUSINESS DEVELOPMENT INSIGHTS.