Email Marketing Gets a B2B Thumbs Up
viagra nz buy B2B marketers love email marketing. A 2015 State of Marketing Survey by Salesforce found that 73 percent of B2B marketers say email is essential to growing their business.
click here Email marketing is effective because people use email. Approximately 2.6 million emails are transmitted each second. Globally, that adds up to 81 trillion emails every year. Over one-third of the worldwide population, roughly 2.9 billion people, will be using email by the end of 2019.
So, how effective is email marketing and what tactics drive its success?
Email Marketing Ranks Highest for Revenue Growth
Compared to other channels like SEO, paid search, social media, and display advertising, 31 percent of B2B marketers rank email marketing as the leading channel for influencing revenue growth.
Source: Statista, February 2015
Email Yields The Lowest Lead Generation Cost
When it comes to demand generation, 66 percent of B2B marketers say that email marketing through a house-owned list is the least costly channel for leads. And email marketing to a rented or bought list ranks fourth in cost.
B2B Marketers Rank Email Highest for Lead Nurturing
Among selected marketing and automation tactics, using email to nurture leads ranks the highest for B2B marketers.
Email Newsletters Are Effective at Nurturing Leads
53 percent of B2B marketers use email newsletters to nurture leads, second only to sales calls at 57%.
Email Is An Effective Channel for Content Distribution
Email is used by 90% of B2B marketers to distribute content, outranked only by websites and social media.
Email is the Leading Channel for B2B Event Marketing
When it comes to event marketing, email is considered to be the most efficient channel, beating websites and social media by 16 points.
The 5 Fundamentals of Email Marketing
The effectiveness of email marketing as a business development tool for B2B marketers is clear. However, achieving success isn’t a given. It requires an understanding of several fundamentals, including:
- Email Performance Benchmarks
- Email Deliverability vs Email Delivery – What’s the Difference?
- How SPAM Filters Affect Email Deliverability
- Five Essential List Hygiene Tactics
- Email Best Practices – The Importance of Engagement
Before you hit the send button, be sure to check out the above links to ensure your campaigns are firing on all cylinders.
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