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Email Marketing Thumbs Up

Email Marketing Gets a B2B Thumbs Up

enter site B2B marketers love email marketing. A 2015 State of Marketing Survey by Salesforce found that 73 percent of B2B marketers say email is essential to growing their business. Email marketing is effective because people use email. Approximately 2.6 million emails are transmitted each second. Globally, that adds up to 81 trillion emails every year. Over one-third of the worldwide population, roughly 2.9 billion people, will be using email by the end of 2019.

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Email Performance Benchmarks

Email Performance Benchmarks

follow link Email marketing is an essential component of B2B marketing, but its use can be somewhat confusing if you’re not familiar with the standards used to measure its success. Before hitting the send button, it’s wise to understand email performance benchmarks and ensure you’re able to measure and benefit from them.

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Email List Hygiene

Five Essential Email List Hygiene Tactics

Ideally, your email marketing list should be populated exclusively with email addresses of people who are actively engaged with your company and want to receive your emails. The ideal list isn’t a rented one. If you are using a rented list, then list hygiene is paramount.

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Email Best Practices

Email Best Practices – The Importance of Engagement

You’ll find numerous so called lists of “email best practices” on the web. Most of them boil down to engagement. The reason is simple. Engagement is a key driver of email deliverability. It’s also an important part of building an email list and the key component of measuring campaign success. Without engagement, email doesn’t click.

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B2B Marketing Strategies

B2B Marketing Strategies Defined

Between account-based marketing, content marketing, people-based marketing, and inbound marketing, it’s easy to get confused. Here are a few descriptions to make sure you’re on the right track.

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People-Based Marketing

What is People-Based Marketing?

Media is experiencing an age of enlightenment due to new data connections. While the phrase “people-based marketing” is new, its application will most likely dominate creative and media strategies for years to come.

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Account-Based Marketing

What is Account-Based Marketing?

Account-based marketing and advertising solutions provide a unique opportunity for B2B marketers to get the best value out of their marketing efforts by aligning their marketing and sales activities around key accounts while improving the customer experience and shortening the sales cycle.

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Content Marketing

What is Content Marketing?

Content marketing involves the creation, promotion, and sharing of material (such as videos, blogs, white papers and social media posts) via online channels to stimulate interest in a company’s products or services. While the content does not explicitly promote a brand, it is intended to build awareness for your brand and leads for your sales team. The primary benefit of content marketing is more website traffic. When you develop content around top keywords for your industry, you increase your search rankings, allowing more people to find your website. Promoting your content through “snippets” in social media and email marketing can also drive traffic. Content Marketing Requires Patience Content marketing isn’t easy. You can’t just dip your toe and expect results. There is no “lite” version. The strategy requires a serious, long-term investment in time and resources to generate good quality content on a consistent basis. To achieve success, an equal commitment to content promotion is also necessary. Unfortunately, many companies fail at content promotion, which means the time and resources invested in content development don’t produce measurable results. The entire process caves in like a house of cards. Marketing automation tools (see “Top 20 Marketing Automation Providers“) help companies execute […]

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